Teviot

Brand Identity Digital

Charlie Miller – Expressing constant creativity

After over half a century of hairdressing, Charlie Miller is a real Edinburgh institution. With this in mind, we were passionate about creating an identity that stayed true to the heartfelt values and reflected both the history and future of such an iconic Scottish business.

We developed ‘Constant Creativity’ as an idea and tagline, expressed visually through a new expressive marque that perfectly compliments and enhances the existing brand identity. We helped to guide Charlie Miller on the successful application and integration of the new marque across their salons and collateral. The hand drawn nature of the marque brings real personality and a personal touch just like the stylists themselves.

With the marque in hand and guidelines in place we turned our attention to a new website featuring dynamic video to grab attention, a showcase for signature styles, and an easy to use booking widget to keep the appointments coming thick and fast.

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