Radisson Blu – Turning the world Blu

We have worked with Radisson Blu, an international hotel brand rooted in Scandinavian design, for over 10 years in a wide and varied relationship that spawned a rename, rebrand and a global visual identity rollout.

Radisson Blu is high in style and sophistication, with a visual identity to match, created to modernise the brand’s image and unify the diverse portfolio of properties. We developed ‘Bluotone’, an identity system ready to roll-out across all hotels, from key cards to mini-bar menus, with detailed guidelines and easy-to-use templates designed for all channels – both print and digital. Maintaining this momentum, we produced online and press launch campaigns to maximise marketing efforts – with international train station and airport takeovers, plastering the UK with billboards and posters, it certainly was unmissable!

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